Corporate Governance 

Fly Cebu Pacific, help fight climate change


The widespread effects of climate change are already being felt, and nowhere are these more evident than in countries such as the Philippines with its many coastal areas. Responding to the environmental needs of such places is the Worldwide Fund for Nature (WWF-Philippines). But such groups, big as they are, still need much help not just from corporate supporters, but from concerned individuals as well.


The country’s leading domestic carrier Cebu Pacific (CEB) has tied up with WWF for Bright Skies for Every Juan. The partnership provides the popular airline’s millions of passengers a chance to contribute to climate adaptation efforts through CEB’s online booking system via


“It is no secret that air travel does contribute to carbon dioxide emissions, and we’ve adjusted our processes to minimize that,” explains Candice Iyog, CEB vice president for marketing and distribution. “However, we feel that there’s more that we can do. Travel to us has always been about making a difference and adding quality to the lives of our passengers. This is one way for us to make the experience of travel even more meaningful for them.”


The Bright Skies for Every Juan program encourages travelers to help fund climate change solutions through donations they can make while booking their flights online. Through this, the program also helps educate travelers about their individual responsibility for their own carbon emissions.


All donations made to Bright Skies currently go the Climate Change Adaptation Program in the Sablayan community in Occidental Mindoro and to the nearby Apo Reef Natural Park, the world’s largest atoll reef after the Great Barrier Reef. In general, these funds help protect dive and fishing spots, promote sustainable fish production, and educate residents about climate change and its effects. With more donations, the project in Sablayan can expand to help other communities. ​​