Manila, Philippines -- CEBU Pacific Air (CEB) is set to carry its 10 millionth revenue passenger by mid August, just a little more than five months after its seventh anniversary.
According to CEB GM Danilo “Bong” Mojica, the airline is now closely monitoring passenger count through an automated check-in system called the Departure Control System (DCS), which enables quick access to information on passenger boarding.
“Since all our stations are online, it is easy to keep track of the number of passengers that fly with us in a day,” said Mojica. “We likewise have daily summary reports on our passengers, which help us forecast when the 10 millionth passenger will board.”
CEB’s most significant passenger milestone since its first million, the 10 millionth passenger will receive a travel pass that will entitle him and a companion to unlimited travel in the airline’s domestic destinations. The pass is valid for 10 months.
Initially averaging a million a year in its first three years of operations, Cebu Pacific's load rose sharply in its fourth year, when it hit the 4-millionth mark three months shy of its fourth year.
The airline's 6-millionth mark was hit just two months after it turned five. On Valentine’s Day 2003, the airline flew its nine millionth revenue passenger, one month before its seventh birthday.
CEB’s market share as of July 15, 2003 is 34.5 percent in the routes that it serves, almost three percentage points higher than its market share during the same period last year.
Mojica cites CEB’s on time performance as a major factor in the airline’s growth.
“According to our surveys, punctuality of flights is one of the top priorities of passengers in choosing an airline,” said Mojica. “People seem to appreciate the convenience of not being made to wait.”
CEB’s on time performance has further improved in its seven years of operations. As of May 31, 2003, punctuality for domestic flight departures averaged at 95.2 percent while arrivals at 96.3 percent. For its international operations, 95.4 percent of its flights departed promptly while 96.8 arrived on time.
Now also a regional airline, CEB flies daily between Manila and Hong Kong, and twice-weekly between Manila and Seoul as well as four-times-weekly between Cebu and Seoul. The airline also services the Manila - Guangzhou – Subic – Manila route through charter flights. Locally, the airline flies to 13 major destinations with almost 70 flights daily.