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>PRESS RELEASES / April 16, 2008

Cebu Pacific upgrades host reservation system with Navitaire

Booking or rebooking a flight on Cebu Pacific will be faster and more convenient starting this month.

CEB will also go completely ticketless. The airline now issues a travel itinerary which passengers can refer to for flight details and present upon entry into the airport prior to checking in.

“The Navitaire system will allow CEB to offer more functionalities and options.  Passengers can now change their flight details or cancel their bookings online.  The new system also has the flexibility to adjust to our growing requirements as the leading low fare airline,.” said Lance Gokongwei, Cebu Pacific President and CEO.

Navitaire is an end-to-end solution that provides CEB with effective revenue management & accounting tools. It has a user-friendly booking process that allows us to accommodate more passengers online.

Navitaire is the leading host reservations system provider for majority of the low-cost carriers in the world.

He explained, “We are happy to use a host reservations system that is compatible with our airline’s business model. We hope that we will be able to provide better service to our passengers with this initiative.”

“Navitaire will provide us with the ability to offer more options to our passengers, it is an open system that will increase our efficiency and reduce our distribution costs.  This will allow us to continue offering the lowest fares possible,” Gokongwei concluded.

Now in its thirteenth year, CEB is the low-fare airline leader in the Philippines.  The airline flew 5.5 million passengers in 2007 and has the youngest fleet of aircraft in the country. CEB flies to 14, soon to be 16 international destinations, with the addition of Kaohsiung and Kota Kinabalu in the coming months. CEB also operates flights to 21 domestic destinations.