Media Center 

>PRESS RELEASES / June 3, 2008

Philippines' leading Low Fare Carrier Cebu Pacific strikes groundbreaking distribution deal with technology partner Amadeus

Cebu Pacific (CEB), the Philippines' largest domestic low-cost carrier and the Philippines’ leading carrier to the ASEAN region, today announced a landmark partnership with Amadeus, a leading global technology and distribution partner to the travel industry. Cebu Pacific has selected Amadeus as its only distribution partner in the Philippines, giving travel agents full access to their domestic and international content.

Cebu Pacific makes around 1.5 million bookings a year through travel agencies. Through this new partnership, all travel agents using the Amadeus distribution system will now be able to access CEB’s full content, offering the most competitive prices and value-added services to their customers.

Cebu Pacific President and CEO Lance Y. Gokongwei said: “CEB’s partnership with Amadeus will benefit the public through its increased capability to book low fares through the Philippines’ travel agency network. We are therefore pleased to announce that through this groundbreaking partnership, all Amadeus-connected travel agents will have full access to our international and domestic fares, including added benefits such as our trademark seat sales. This will further enhance our travel agent network."

“Cebu Pacific has been a leading innovator in the Philippines aviation sector since its inception in 1996. We are therefore delighted to see that as a fast-growing low-cost carrier, CEB has once again taken the lead and has realised the full potential of making its inventory available to the Amadeus distribution network,” said David Brett, President, Amadeus Asia Pacific.

“CEB plays a pivotal role in the growth of tourism in the Philippines market. This technology partnership will support the airline’s growth strategy, as well as the growth of the Philippines travel industry. The Philippines Department of Tourism have set their goal to attract five million tourists a year to the country by 2010,” he added.

Currently, 56 low-cost carriers are distributed through Amadeus representing 48% of the world’s low-cost carriers.

CEB operates a fleet of 20 aircraft with 18 A320/A319 and 2 ATR 72-500. CEB expects to have a fleet of 25 aircraft by the end of 2008 with 19 A320/A319 and 6 ATR 72 and will continue to have the youngest fleet in the Philippines. CEB continues to offer ‘Go’ fares – providing the lowest year-round fares in all its domestic and international destinations. CEB remains the pioneer in creative pricing strategies as it manages to offer the lowest fare in every route it operates.