Cebu Pacific (CEB), the Philippines' largest domestic
low-cost carrier and the Philippines’ leading carrier to the ASEAN region, today
announced a landmark partnership with Amadeus, a leading global technology and
distribution partner to the travel industry. Cebu Pacific has selected Amadeus
as its only distribution partner in the Philippines, giving travel agents full
access to their domestic and international content.
Cebu Pacific makes around 1.5 million bookings a year through travel
agencies. Through this new partnership, all travel agents using the Amadeus
distribution system will now be able to access CEB’s full content, offering the
most competitive prices and value-added services to their customers.
Cebu Pacific President and CEO Lance Y. Gokongwei said: “CEB’s partnership
with Amadeus will benefit the public through its increased capability to book
low fares through the Philippines’ travel agency network. We are therefore
pleased to announce that through this groundbreaking partnership, all
Amadeus-connected travel agents will have full access to our international and
domestic fares, including added benefits such as our trademark seat sales. This
will further enhance our travel agent network."
“Cebu Pacific has been a
leading innovator in the Philippines aviation sector since its inception in
1996. We are therefore delighted to see that as a fast-growing low-cost carrier,
CEB has once again taken the lead and has realised the full potential of making
its inventory available to the Amadeus distribution network,” said David Brett,
President, Amadeus Asia Pacific.
“CEB plays a pivotal role in the growth of tourism in the Philippines market.
This technology partnership will support the airline’s growth strategy, as well
as the growth of the Philippines travel industry. The Philippines Department of
Tourism have set their goal to attract five million tourists a year to the
country by 2010,” he added.
Currently, 56 low-cost carriers are distributed through Amadeus representing
48% of the world’s low-cost carriers.
CEB operates a fleet of 20 aircraft with 18 A320/A319 and 2 ATR 72-500. CEB
expects to have a fleet of 25 aircraft by the end of 2008 with 19 A320/A319 and
6 ATR 72 and will continue to have the youngest fleet in the Philippines. CEB
continues to offer ‘Go’ fares – providing the lowest year-round fares in all its
domestic and international destinations. CEB remains the pioneer in creative
pricing strategies as it manages to offer the lowest fare in every route it