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>PRESS RELEASES / August 11, 2008

CEB slashes fares for domestic routes by as much as 35%

Low-fare leader Cebu Pacific (CEB), the country’s largest domestic carrier, will reduce fares for select domestic routes by as much as 35% starting August 11, 2008.

The lowest one-way ‘all-inclusive’ fares from Manila to Mindanao is cut from P2,488 to P1,988. One-way fare for flights from Manila to Puerto Princessa and Tagbilaran is also reduced from P1,988 to P1,488.

Moreover, the airline reduced one-way fare from Manila to Boracay by 35% and other Visayas destinations have been reduced to P1,288 ‘all-in’.

Candice Iyog, CEB vice president for marketing and product, said, ”We are providing the public very low fares that will allow them to continue flying despite the economic downturn. We feel that we can further stimulate trade and domestic tourism by providing very affordable travel options to our wide passenger base.”

This is the airline’s second permanent fare reduction initiative after it launched all inclusive pricing for its domestic services on June 2008.

Iyog added, “This is a clear manifestation of our commitment to bring air travel closer to as many Filipinos. With fares very much comparable to other modes of transport, passengers who used to take bus and ferry rides can now look into flying as a viable option.”

She further explained, “Now that our operations have stabilized and moved to the new CEB terminal at T3, we are happy that we will be able to offer our passengers a better airport experience too.”

Now in its 13th year, CEB has the youngest aircraft fleet in the Philippines, comprised of 10 A319s, eight A320s, and two ATR72-500 aircraft.