Generates more than half a million from passenger donations
Project Bright Skies, the carbon emissions offsetting advocacy of Cebu
Pacific (CEB) and World Wide Fund for Nature (WWF-Philippines), has generated
P565,376 in cash donations for August 2008. The joint program started on July
“We thank our passengers who have donated to the Bright Skies project because
this will go a long way in our quest to create adaptation programs in the
Philippines. The results are encouraging and we hope our passengers will
continue to help us fight climate change,“CEB president and CEO Lance Gokongwei
Carbon emitted by aviation fuel burn is a contributor to the greenhouse
effect that causes climate change.
Project ‘Bright Skies’ is a program by which CEB passengers can help affected
communities adapt to the effects of climate change by offsetting the carbon
emissions from their air travel through WWF donations through the CEB website
CEB is the only airline in the Philippines today that offers passengers an
opportunity to make a donation for climate change adaptation programs. “We are
taking the lead in doing this with WWF because climate change is a reality and
we need to make sure that we are able to create a sustainable adaptation program
in the country.” Gokongwei emphasized.
All CEB passengers booking online have the option to give a voluntary
contribution that goes to WWF’s adaptation projects in Apo Reef - Sablayan,
The amount of the passengers’ voluntary contribution is pre-computed based on
the estimated amount of carbon dioxide (CO2) emitted by their flight’s actual
distance. The amount of CO2 is then given a value based on international
voluntary offset prices per ton of carbon dioxide. The equivalent contribution
amount will then be included in the passengers’ summary of costs for credit card
payment to indirectly offset carbon emission.
Carbon offsetting is a standard practice in other countries. Countries like
the Philippines emit significantly less CO2 per person but are expected to
receive the negative impact of climate change, which makes adaptation and
preparation for potentially catastrophic effects a priority.
"By pioneering Philippine offset mechanisms, WWF and CEB are paving the way
for a more carbon-conscious society. Global warming is already affecting crucial
ecosystems such as Apo Reef, where increased temperatures are causing hard coral
deterioration. Every centavo we invest now will pay us back tenfold in the
future," assures WWF President David Valdes.