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>PRESS RELEASES / November 24, 2008

Cebu Pacific wins 2008 Agora marketing company of the year

JG Summit Holdings Inc.’s airline business unit, Cebu Pacific (CEB), is offering a promotional seat sale for most of its international and all of its domestic routes after receiving the prestigious 2008 Agora Marketing Company of the Year award from the Philippine Marketing Association (PMA).

The seat sale starts on November 25 to 30, 2008 and is valid for travel from January 1 to March 18, 2009.

The domestic ‘Go Lite‘ seat sale fare is at P500 ALL-IN. Passengers with check-in baggage will add P200 upon booking.

Meanwhile, CEB is also offering ZERO fares for all of its international flights except Osaka, Japan. Passengers will just pay for government taxes and applicable surcharges, ranging from USD 25 to 80 per way. Promo fares are non-refundable.

Candice Iyog, CEB vice president for marketing and distribution, said, “To show our appreciation for the public’s unwavering support in patronizing CEB, we are offering a system wide seat sale. It is an honor to be awarded with this prestigious award and we are grateful that the PMA recognizes our efforts to revolutionize air travel with our low-cost business operations.”

Iyog added, “We hope that many join us in celebrating this accomplishment and take advantage of this opportunity to avail of CEB’s ultra low fares.” For flight bookings, passengers may log on to , call CEB’s reservations at (02) 70-20-888 / (032) 230-88-88, or visit their nearest travel agent.

CEB is the second company from the JG Summit Holdings group to be awarded by PMA’s Agora Marketing Company of the Year award. Universal Robina Corporation, another JG Company, won the award last year.

Cebu Pacific is the largest domestic airline in the Philippines. It flies to 27 domestic and 15 international destinations which include Bangkok, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kaohsiung, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Pusan, Seoul, Shanghai, Singapore and Taipei.