Low-fare carrier Cebu Pacific (CEB) retained its position as the country’s
leading domestic airline with a 45.6 percent market share in 2008, up by 2.6
percentage points from the previous year’s 42.9 percent, combined Civil
Aeronautics Board and CAAP data showed.
CEB flew 5.4 million domestic passengers, half a million passengers more than
the combined traffic of Philippine Airlines and PAL Express. PAL flew 4.9
million passengers; Air Philippines carried 913,570; Zest Air, formerly known as
Asian Spirit had 374,145 passengers; and Seair flew 217,885 passengers.
CEB successfully increased its passenger traffic with its all-inclusive
domestic and ‘Go Lite’ fares that continue to keep the cost of air travel within
reach of the average Filipino.
“We took delivery of 10 brand new aircraft in 2008 which we used to fly to
new destinations, add frequencies to existing routes, and open operational hubs
in Clark and Davao. We will continue our expansion as we take delivery of six
more aircraft this year,” Candice Iyog, CEB VP for marketing and distribution
CEB increased its total number of domestic destinations to 27 in 2008 from 20
in 2007, and it also added routes from 28 in 2007 to 39 in 2008.
“With the arrival of six brand-new aircraft this year, we hope to carry more
than 9 million passengers. The public can expect that we will continue to offer
our trademark low fares and make air travel more affordable for every Juan in
the Philippines and in Asia,” Iyog said.
Now in its 13th year, CEB has the youngest aircraft fleet in the Philippines.
It flies to 15 international cities and 27, soon to be 31 domestic destinations
with the addition of Calbayog, Catarman, Virac (Catanduanes), and