Cebu Pacific (CEB) is now Asia’s 3rd largest low-cost
carrier and 22nd in the world, the Airline Business Magazine said in its May
CEB flew 6.7 million passengers in 2008—up 23% from 5.5 million the previous
year—making it the fastest-growing airline in Asia among the top 25 low-cost
carriers world-wide in terms of passenger carriage and revenue passenger per
kilometer, Airline Business said.
Last April 2009, CEB again broke its record for number of passengers in one
month by carrying 823,419 passengers to 15 international cities and 31 domestic
“Our continued growth can be attributed to the increase in
our seat capacity and trademark low fares, which are big factors especially
during these difficult economic times,” CEB president and CEO Lance Gokongwei
“We expect to fly an estimated 9 million passengers this year as we expand
our route network in the country and in Asia. The public can expect that we will
continue to offer our trademark low fares,” Gokongwei said.
Affordability has been a CEB trademark and the airline has always been
looking for ways to make flying more convenient and easier on the pocket.
It recently pioneered the all-inclusive fares, removing the “plus, plus,” to
make the public immediately know how much needs to be paid for an airline
ticket, and introduced the unparalleled ‘Go Lite’ fares that give discounts to
travelers without check-in luggage.
CEB, the country’s leading domestic airline, has a fleet of 10 A319 and 11
A320 Airbus aircraft and eight turbo-prop ATR 72 aircraft. It expects to take