Cebu Pacific (CEB) now ranks 65th among world airlines in
terms of having the most weekly flight based on the June 2009 OAG data online
“The improvement in ranking was a result of the airline’s sustained focus on
offering the newest planes and the lowest possible fares to its passengers,”
Candice Iyog, CEB vice president for marketing and distribution, said.
CEB, also Asia’s third largest low-cost carrier, serves 32 domestic
destinations and flies to 14 cities in Asia with a total number of frequencies
of 1,665 weekly.
Iyog said CEB is poised to further expand its reach as it takes delivery of
more new aircraft. It has ordered 15 new Airbus A320 for delivery from 2010
until 2013 and is thinking whether or not it should exercise its option to buy
By 2013, it should have a total of 27 Airbus aircraft and 10 turbo-prop ATRs,
the youngest aircraft fleet in the Philippines.
CEB’s rapid rise to being the No. 1 domestic carrier, after making its maiden
flight in 1996, was largely a result of its going all out as a low-cost carrier
in 2004, offering low fares that other airlines serving the same area were
forced to match.
“We are about 40 percent cheaper on average than the other airlines. So with
low fares, new planes, and the convenience we offer by flying from four hubs –
which allowed direct flights within regions and did away with flying via Manila
– we in effect are offering what the people want and need,” she said.
The airline has also been innovative, starting with its in-flight fun games
and later on being first in offering things such as etickets, online booking,
and even cheaper fares when traveling without any check-in bag, among others.
CEB uses its four hubs – Manila, Cebu, Davao, and Clark – to fly a total of
1,401-times weekly within the Philippines and a total of 264–times weekly in
“We will continue to seek ways to expand and make more people fly. We have a
great business model that has shown domestic growth despite the present global
downturn. We are confident that our march to further growth will continue,” she
CEB carried 6.7 million passengers last year and expects to carry close to
nine million this year. From 2010 onwards, the numbers should jump as more