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>PRESS RELEASES / August 20, 2009

CEB expands on board offerings with Duty Free

Leading value airline Cebu Pacific (CEB) launches its Duty Free offerings on board all international flights from Manila on August 21, 2009.

Joining the Fun Shop are a wide range of world-class Duty Free cosmetics, skin care products, fragrances for men and women, jewelry, watches, travel accessories, children’s gifts and chocolates.

Aside from this diverse Duty Free selection, snacks, drinks and other CEB merchandise are also sold in flight.

Brands to be carried by CEB include Estēe Lauder, Lancôme, L’Oréal, Swarovski, Pierre Cardin, Hello Kitty, and Godiva, among others. Prices range from as low as P300 to P4,950.

“Cebu Pacific wanted to make it easier for its passengers to shop for souvenirs for their friends and family. Now, with Duty Free, they no longer have to rush shopping. They can enjoy it from the convenience of their seats while in flight,” said Candice Iyog, CEB VP for marketing and distribution.

From Manila, the airline flies to Bangkok, Guangzhou, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Ho Chi Minh, Incheon (Seoul), Osaka, Shanghai, Singapore and Taipei.

CEB, the leader in innovation and creativity in the local aviation industry, was the first local airline to introduce E-ticketing, prepaid excess baggage, and seat selection in the Philippines.

Customers have also learned to anticipate a uniquely upbeat flying experience with CEB, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as ‘Fun Flights’ together with its entertaining in-flight magazine - Smile.