is great economic driver, as it creates income and employment opportunities for
communities where sources of livelihood may be limited. As the market for
tourism grows all over the world, so does its impact on the environment,
natural resources and local culture. The consequence of unchecked growth of the
tourism industry is degradation of natural resources and heritage sites.
such, Cebu Pacific (CEB), the Philippines’ leading carrier—and one of the
largest in the region is a major enabler of tourism growth has launched a
sustainable tourism advocacy called “Juan Effect.”
to the Filipino regular Joe, or the common man, “Juan” encompasses the big idea
that one simple daily habit done consistently and collectively by even ordinary
people can make a big impact in helping preserve the environment, local culture
partnership with the Department of Tourism (DOT), the multi-sectoral
sustainable tourism program of Cebu Pacific is also supported by the Department
of Environment and Natural Resources, as well as the Department of Interior and
Local Government. The “Juan Effect” advocacy engages the local community, the
government and tourism stakeholders, in educating travelers about their
responsibilities as tourists.
roll-outs in Siargao and in Boracay, Bohol will be adopted as a Juan Effect
destination with interventions put in place to support its sustainable tourism
is one of the best island-destinations in the world, and one of CEB’s most
popular destinations. There is still time to preserve its beauty by flying in
tourists who are aware of the impact they create when they travel.
is important to strike a balance between growing the tourism industry and
preserving the very assets that attract tourists,” said Candice Iyog, Vice President
for Marketing and Customer Experience at Cebu Pacific. “Bohol has seen its
tourist arrivals grow in the past year. We are adopting it as a Juan Effect
site to do our part in reminding our travelers to conserve its ecological and
Effect Bohol will launch with an information campaign through signages
installed in Bohol’s most popular tourist attractions like the Chocolate Hills,
the Tarsier Sanctuary, and the Loboc River Cruise. These multi-lingual signages,
made out of recycled wood, carry reminders of simple things to do or behaviors
to observe while visiting these attractions.
information campaign will be amplified online with Juan Effect Ambassadors from
different parts of the world. The Philippines’ Jasmine Curtis-Smith will be
joined by Canadian filmmaker Lost LeBlanc, South Korean musician and artist
Solbi, and Australian yoga and fitness expert Sjana Elise.
Join Cebu Pacific in keeping the
Philippine islands clean and beautiful by making a pledge at www.juaneffect.com.