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>PRESS RELEASES / October 16, 2018

Cebu Pacific launches Juan Effect Boracay

From L-R: Secretary Arthur Tugade, Department of Transportation; Secretary Mark Villar, Department of Public Works and Highways; Secretary Eduardo Año, Department of Interior and Local Government; Secretary Bernadette Romulo-Puyat, Department of Tourism; Secretary Roy Cimatu, Department of Environment and Natural Resources; Candice Iyog, Cebu Pacific Vice President for Marketing and Distribution.


Cebu Pacific continues to push for sustainable tourism as it rolls out the second module for Juan Effect in Boracay, in time for the impending reopening of one of the most beautiful islands in the Philippines. The airline donates trash bins for use around the island to encourage proper waste management amongst locals and tourists alike.


CEB, together with the Philippine Department of Tourism, Department of Environmental and Natural Resources, and Department of Interior and Local Government, gather for a ceremonial turnover of bins to the Municipal Environment and Natural Resources Office (MENRO). The bins were manufactured using upcycled waste plastic materials, including 1.8 kilograms of laminated wrappers—roughly equivalent to 789 snack packs.


CEB will also be reducing its flights to Caticlan, in cooperation with the government's efforts to limit tourist arrivals.  


Since its launch last July 31, 2018, CEB has already rolled out initiatives in Siargao, right before its peak tourist season. The airline has also replaced all its non-recyclable utensils inflight with eco-friendly ones for meals and refreshments.


The Juan Effect aims to encourage responsible travel among passengers, and empower everyone to change at least one everyday habit.  At the same time, this program also engages with local stakeholders for a more collaborative effort towards the conservation of the environment.