The Philippines' leading airline, Cebu Pacific (CEB) entered the aviation industry on March 1996 and pioneered the "low fare, great value" strategy. It has flown over 180 million passengers since inception.
CEB currently operates a fleet of 53 Airbus (seven A321neo, seven A321ceo, five A320neo, 26 A320, seven A330 and one A330 freighter) and 21 ATR (six ATR 72-500, 13 ATR 72-600 and two ATR Freighters) aircraft, one of the most modern aircraft fleets in the world. Between 2021 and 2026, Cebu Pacific will take delivery of 26 more Airbus A321neo, three more ATR 72-600, 16 A330neo and 15 aircraft orders from the A320 family.
Aside from its 25 international destinations, CEB also creates an extensive network across the Philippines with its 36 domestic destinations. It operates from seven strategically placed hubs: Manila, Cebu, Clark, Kalibo, Iloilo, Davao, and Cagayan de Oro.
The airline continues to devise creative pricing strategies so it may constantly offer low year-round fares for all its flights.
CEB, the leader in innovation in the country's aviation industry, is the first local airline to introduce web check-in, E-ticketing, and seat selection in the Philippines. It has its own lifestyle rewards program called GetGo, to give back to frequent fliers more benefits and free CEB flights.
As it goes all out in its customer-first initiatives, CEB is among the first airlines in Asia to invest in an integrated facility and technology for social intelligence and customer engagement with its Customer Command Center. The 24/7 command center is equipped with social monitoring, publishing and engagement tools—all tasked to assist travelers on their concerns and inquiries.
CEB is also the preferred air cargo carrier in the Philippines, linking islands together through exchange of goods. It provides competitive, fast, flexible and straightforward air cargo service to an extensive network, including individual shippers and cargo agents within the country and overseas. Moreover, CEB will be the only passenger airline in the Philippines with dedicated cargo aircraft as it expects the arrival of its converted freighter planes within the year.
CEB has achieved full compliance with the International Air Transport Association (IATA) Operational Safety Audit (IOSA)—considered as the accreditation with the highest standards for safety in the airline industry, joining a roster of 429 airlines worldwide that have strictly complied with the most stringent of international standards governing aviation safety.
Customers have learned to anticipate a uniquely upbeat flying experience with CEB, as this is the only carrier that offers fun in the skies with its "Fun Games" on board, together with its entertaining, internationally renowned inflight magazine, Smile. Passengers can also help Filipino children by donating spare change inflight thru the "Change for Good" initiative, in partnership with UNICEF. Cebu Pacific is the first and only partner of UNICEF in the Philippines and Southeast Asia to date.
In 2018, the airline has launched "Juan Effect," a sustainable tourism program, aimed at engaging travelers and local stakeholders alike, to mitigate the impact of tourist arrivals on the environment.
CEB has been rated 7/7 stars by Airline Ratings for its COVID-19 compliance as it continues to implement a multi-layered approach to safety, in accordance with global aviation standards, so everyjuan can travel safely and responsibly. These include contactless procedures, thorough cleaning and disinfection protocols for all aircraft and facilities, mandatory wearing of masks and face shields for both passengers and crew, as well as Antigen testing for CEB frontliners before duty. On top of these, jet aircraft are also equipped with hospital-grade HEPA filters with 99.99% efficacy, keeping viruses at bay.