DUBAI, UAE - The Philippines’ largest national flag carrier, Cebu Pacific
(PSE:CEB) was cited as one of Asia’s Most Promising Brands during the Asian
Brand and Leadership Summit last August 26-27, 2013 in Dubai. The event was
organized by the World Consulting and Research Corporation (WCRC) and iBrands
“We are very proud to be selected among Asia’s Most Promising Brands for
2012-2013. This was made possible through the continued support of our
passengers and dedication of the Cebu Pacific team to our vision of making air
travel accessible to more and more people,” said Candice Iyog, CEB Vice
President for Marketing and Distribution. “Beginning October 7 of this year, we
look forward to serving even more travelers and Filipinos around the world, as
we will be launching Cebu Pacific’s long haul operations with a maiden flight
The award was presented by the Consul General of India, His Excellency
Sanjay Varma, and the Managing Director of WCRC, Mr. Abhimanyu Ghosh. The theme
for this year’s Asian Brand and Leadership Summit was “Rise of Asia”, where a
total of 200 brands were featured across 50 industry categories to form the Most
Promising Brands of Asia.
The Summit focused on brands that are successfully taking on and beating
their competitors in their respective fields through steady growth and presence.
Other categories included Most Promising Brands in Asia, Legends of Asia, Most
Promising Leaders in Asia, and Special Awards in Marketing & Business.
CEB is the leader in innovation and creativity in the Philippine aviation
industry. CEB was the first airline to introduce web check-in, E-ticketing, and
seat selection in the Philippines. CEB also partnered with WWF-Philippines for a
climate adaptation program, and various destination hotels, car rental service,
travel insurance, and entertainment ticketing service to provide its passengers
a more convenient travel experience.
Cebu Pacific offers flights to 22 international destinations: Brunei,
Cambodia (Siem Reap), China (Beijing), China (Guangzhou), China (Shanghai),
China (Xiamen), Hong Kong, Indonesia (Bali), Indonesia (Jakarta), Japan (Osaka),
Korea (Busan), Korea (Incheon), Macau, Malaysia (Kota Kinabalu), Malaysia (Kuala
Lumpur), Singapore, Taiwan (Taipei), Thailand (Bangkok), Thailand (Phuket),
United Arab Emirates (Dubai), Vietnam (Hanoi) and Vietnam (Ho Chi Minh); and 34
Philippine destinations: Bacolod, Boracay (Caticlan), Busuanga (Coron), Butuan,
Cagayan de Oro, Camiguin, Cauayan (Isabela), Cebu, Clark, Cotabato, Davao,
Dipolog, Dumaguete, General Santos, Iloilo, Kalibo, Legaspi, Laoag, Manila,
Masbate, Naga, Ozamiz, Pagadian, Puerto Princesa, Roxas, San Jose (Mindoro),
Siargao, Surigao, Tacloban, Tagbilaran, Tawi-Tawi, Tuguegarao, Virac and
CEB currently operates 10 Airbus A319, 27 Airbus A320, 1 Airbus A330
and 8 ATR-72 500 aircraft. Its fleet of 46 aircraft is one of the most modern
aircraft fleets in the world. Between 2013 and 2021, Cebu Pacific will take
delivery of 15 more Airbus A320, 30 Airbus A321neo, and 5 Airbus A330 aircraft.
About Cebu Air Inc. (PSE: CEB)
Cebu Air Inc. is the largest carrier in the Philippine air transportation
industry, offering its low-cost services to more destinations and routes with
higher flight frequency within the Philippines than any other airline.