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>PRESS RELEASES / September 6, 2017

Cebu Pacific ramps-up ‘Change for Good’ partnership with UNICEF


REACHING OUT.  UNICEF Philippines Celebrity Advocate for Children Anne Curtis Cebu Pacific joins cabin crew volunteers [L-R] Kathleen Yu, Albert Atienza, Kokia Carpio and Tara De Los Reyes in a field visit at San Isidro Day Care Center in Northern Samar



06 September 2017 – The Philippines' leading airline, Cebu Pacific (PSE: CEB), reaffirms its partnership with  UN children's agency UNICEF through a learning visit with UNICEF Celebrity Advocate for Children Anne Curtis and CEB cabin crew.


During a trip to Bobon, Northern Samar, Curtis and the Cebu Pacific crew witnessed how donations collected from generous passengers through the Change for Good initiative are being used to implement health and nutrition development projects in rural communities in Northern Samar, Zamboanga, and Maguindanao.


Curtis and the CEB cabin crew joined UNICEF and local government staff in giving prenatal, immunization and nutrition services to mothers and children.  Bobon is one of the areas in the Philippines with the highest rates of stunting—an irreversible condition that prevents children from growing, learning, and earning in the future.


"Cebu Pacific reaffirms its commitment to our partnership with UNICEF and the Change for Good initiative. We thank our passengers for the continued generosity and to our cabin crew and personnel who ensure that this meaningful program runs smoothly on all of our flights out of our Manila, Cebu and Iloilo hubs. We hope we can continue to find ways to give back to the community, to our stakeholders and our customers," said Atty. JR Mantaring, CEB Vice President for Corporate Affairs.


Collections for Change for Good on all CEB flights out of Manila, Iloilo and Cebu are used for UNICEF Philippines' "First 1,000 Days" campaign, which aims to provide optimal health and nutrition in the first 1,000 days of a Filipino child from conception to the child's second year of life. This period offers a golden window​​​ of opportunity to shape the long-term health, stability and prosperity of children and society. As of July 2017, donation​s from CEB passengers have helped prevent micronutrient deficiencies of around 41,000 children and 46,000 pregnant women in the Philippines.


"I was so happy to see how the donations given inflight actually helped children and families in Bobon, Northern Samar. The next time you see a flight attendant bring the Change for Good bag down the aisle, don't hesitate to give your spare change. Any amount, no matter how big or small, goes a long way for children's health and nutrition,'' said Anne Curtis, UNICEF Celebrity Advocate for Children. 


Change for Good is a partnership between UNICEF and the international airline industry, designed to collect coins of various currencies from travelers and use these to pool funds for life-saving materials and programs. To date, Change for Good has reached millions of undernourished children in over 150 countries. Launched in the Philippines last year, Cebu Pacific is the first and only partner of UNICEF for this innovative initiative in the Philippines and Southeast Asia.


Know more about the Change for Good campaign when you book a flight with Cebu Pacific through our website at




About Cebu Air Inc. (PSE: CEB)


CEB currently offers flights to a total of 37 domestic and 26 international destinations, operating an extensive network across Asia, Australia, the Middle East, and USA. Its 60-strong fleet is comprised of two Airbus A319, 36 Airbus A320, eight Airbus A330, eight ATR 72-500, and six ATR 72-600 aircraft. Between 2017 and 2022, CEB expects delivery of 7 Airbus A31ceo, 32 Airbus A321neo, and 10 ATR 72-600 aircraft.


For bookings and inquiries, guests may also call the reservation hotlines at (+632) 7020-888 or (+6332)230-8888. The latest seat sales can be found on CEB's official Twitter (@CebuPacificAir) and Facebook ( pages.


Guests may also download the Cebu Pacific official mobile app on the App Store and Google Play.


About UNICEF Change for Good®


Change for Good® is an innovative global partnership between UNICEF and the international airline industry. The alliance is designed to collect spare currency from passengers and convert these into life-saving materials and services for vulnerable children around the world. Since its launch in 1987, it has generated over US$70 Million for children in need.


To learn more, visit